Newspaper article The Evening Standard (London, England)

The Beautiful Game ... the All-Girl Team Behind the Hippest World Cup Kit

Newspaper article The Evening Standard (London, England)

The Beautiful Game ... the All-Girl Team Behind the Hippest World Cup Kit

Article excerpt

Byline: SYRIE JOHNSON

LUCY Temple and Claire Phillips are obsessed with football. But you won't catch them standing on the terraces wearing any old team scarf. These Notting Hill girls were so unhappy with the shapeless tops and dodgy paraphernalia available to the fashion-conscious female soccer fan that they left their jobs in design and marketing and set up their own company making clothes and accessories for chic football chicks. Now you can happily wear an England top this summer that won't clash with your Jimmy Choos.

It's hardly surprising that the line has been snapped up by cool west London boutiques such as The Cross and The Dispensary, as well as Selfridges on Oxford Street.

You can buy Girls 4 Football - as they have called themselves - sequined "Fanbags" in three England versions with fringeing and long straps (?65); three styles of tight little Girls4Football T-shirts (?29-?35), and bespoke items such as coats, scarves and kids' clothes. Next in the pipeline are Premiership T-shirts and bags, and underwear emblazoned with slogans such as Game on, Penalty spot, You've scored! and Offside.

The two girls met 15 years ago at Glastonbury. "I've always been mad about football," Temple, 34, explains. "My boyfriend's just asked me to come on holiday with him in August. I told him I've got to see my fixtures before I can say when I'm free. I've even customised my car in a 12-ft-long blue and white Chelsea feather boa. My seven-year-old son Aaron came home from school recently and announced he supported Arsenal. I told him he had better start to pack his bags then."

Temple is not alone in her obsession. As the World Cup approaches, football is cooler than a macrobiotic diet. Cameron Diaz, Kate Moss, Zoe Ball, Sara Cox, Jodie Kidd and Claudia Schiffer are all claiming they'd rather be at a Premiership match than a premiere. …

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