Newspaper article The Florida Times Union

Jaguars Eager to Sell Tickets

Newspaper article The Florida Times Union

Jaguars Eager to Sell Tickets

Article excerpt

Byline: Vito Stellino, Times-Union sports writer

If you're not a Jaguars season ticket holder, the Jaguars want you.

The team, which has seen its season ticket base dwindle by 20,000 fans since 1999, is launching a comprehensive marketing campaign to rebuild its season ticket base and avoid blacking out most of the home games on television this fall.

"We're really in jeopardy of blacking out most of our games unless we sell a substantial amount of season tickets,'' said Dan Connell, the team's senior vice president for marketing.

The linchpin of the new campaign is the introduction of a one-year season ticket for no money down and payments as low as $20 a month.

The Jaguars have sent fliers to 150,000 households who aren't season ticket holders from south of Daytona, to Brunswick, Ga., to Gainesville and, in Connell's words, "all points in between.''

The team also will start a media advertising campaign next week to explain the new ticket program.

The Jaguars sold 67,000 season tickets as recently as 1999, but the number has fallen to 47,000 this year. Connell said about 5,000 to 6,000 season ticket holders failed to renew from last year when the Jaguars had three games blacked out for the first time. They sold out every game for their first six seasons.

Connell said the Jaguars may have to sell about 20,000 more seats a game (premium seats don't count toward the blackout total) to lift the blackout for each game. If they can sell at least 15,000 more season tickets, they would have a chance to sell the rest on per-game basis. Tickets for individual games go on sale Aug. 1.

"The next few weeks are going to tell the tale for us because we'll see if we get a good response to avoid blackouts,'' Connell said.

Connell said the feedback the team received from fans during the offseason centered around the price of tickets and the three-year commitment necessary to buy season tickets. …

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