Newspaper article The Evening Standard (London, England)

You Can Elect to Stop Junk Mail

Newspaper article The Evening Standard (London, England)

You Can Elect to Stop Junk Mail

Article excerpt

Byline: ROSS LYDALL

IT IS one of the frustrations of modern day living. No matter how hard you try to withhold your personal details, junk mail keeps falling through your letterbox.

Last year, more than 4.9 billion items of direct mail were delivered by the Royal Mail to our homes and workplaces.

This works out at more than 12 items for the average household every month - attracting more complaints to the advertising watchdog than adverts in national newspapers or billboards.

Now, in a move that could substantially reduce the amount of junk mail, residents can for the first time ask for their names and addresses to be left off a new edited version of the electoral register before it is sold on to direct mail and marketing companies-Though residents are required by law - and the threat of a [pound]1,000 fine - to complete the electoral registration forms that are used to make up the register, councils such as Westminster hope that the ability to "opt out" of the register itself will still persuade greater numbers to fill in the form. …

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