Newspaper article The Evening Standard (London, England)

Trinny and Susannah's Style Guide Wins [Pounds Sterling]1m Book Deal

Newspaper article The Evening Standard (London, England)

Trinny and Susannah's Style Guide Wins [Pounds Sterling]1m Book Deal

Article excerpt


TRINNY WOODALL and Susannah Constantine are the self-appointed stylists to the nation, whose TV series has become cult viewing.

But now the fashion gurus have conquered the literary world.

The outspoken pair's latest book has become the publishing phenomenon of the year. In a market saturated by celebrity books and TV tie-ins - by the likes of Jamie Oliver, Rick Stein and Murray Walker - What Not To Wear is Britain's bestselling book this Christmas.

It has already spent two weeks at No 1 in the official book charts, and has sold 246,486 copies since it was published in September. The pair have also landed a contract for a further three guides, a deal likely to take their earnings above the pound sterling1 million mark.

In the latest figures, by Nielsen BookScan for the week ending 7 December, the title sold 56,843 copies - putting it into a commanding lead as the last weeks of Christmas shopping approach.

By contrast, Jamie Oliver's latest book Jamie's Kitchen has sold 142,298 copies since it was published in September, while Rick Stein's Food Heroes lags behind with 64,070 sales.

While the success of What Not To Wear is clearly good news for the authors, it is also set to guarantee publisher Weidenfeld & Nicolson an extremely profitable Christmas.

Spokesman Michael Dover refused to be drawn on industry rumours the authors were paid a mere pound sterling12,000 advance for What Not To Wear but admitted: "We got it for what was a sensible amount at the time. It's fair to say we're going to have to pay more for their books in the future."

Aimed at the sartorially challenged, the book is based on the TV series, which is candid with members of the public by offering them makeover tips.

The success of the book has stunned the publishing industry - given that Trinny and Susannah's first book, Ready2Dress, was a flop.

Mr Dover said: "We have printed 670,000 copies and we will probably have sold them all in a few month's time. …

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