Newspaper article The Evening Standard (London, England)

Queen of Diamonds Sets a Tummy Trend

Newspaper article The Evening Standard (London, England)

Queen of Diamonds Sets a Tummy Trend

Article excerpt

Byline: CHRIS JONES

SKIN-TIGHT catsuits are out. Belly button jewellery is in.

Once again Serena Williams is proving that she remains the tennis fashion leader and the gleaming, brilliant diamond in her belly button is a fashion accessory that's bound to be copied by fellow players and fans this year.

Williams, aiming to win the Australian Open in Melbourne starting next Monday to give her a 'Serena Slam' of all four major titles, dominated the women's game last year taking the French, Wimbledon and US Open crowns while stunning the sport with skin-tight catsuits.

The world No1, and top seed for next week, even turned out in a kit that mirrored the Cameroon football team during the World Cup.

Now, in a move that once again highlights how interested she is in fashion and shopping, the younger sister of Venus has opted for body piercing and she's started a real trend in the women's game on the WTA Tour.

There are no rules governing jewellery, although the Williams family did have problems when Venus previously wore beads in her hair that often fell out on court, annoying her opponents and bringing warnings from the umpire.

The diamond belly button jewellery was the most-dazzling element of her 6-3, 6-2 victory over Uzbekistan's Iroda Tulyaganova, another of the 'belly button girls' on tour, when they met in the Hopman Cup in Perth last week.

Also taking part in that event was world No4 Kim Clijsters, girlfriend of the world's topranked male - Lleyton Hewitt - and a fellow devotee of the belly button gem. …

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