Newspaper article The Evening Standard (London, England)

[Pounds Sterling]2m to Kiss on the Sofa; Posh & Becks Star in Japan Commercial

Newspaper article The Evening Standard (London, England)

[Pounds Sterling]2m to Kiss on the Sofa; Posh & Becks Star in Japan Commercial

Article excerpt

Byline: WAYNE VEYSEY

AS Britain's most photographed couple, they are almost omnipresent in the media, in shop windows and on billboards.

But they had never appeared in a television commercial together - until now.

For the first time David and Victoria Beckham are starring in an advertisement, playing on their image as a devoted couple. To see it, though, you will have to go to Japan.

Although memories of this summer's football World Cup have begun to fade and copycat Beckham mohican haircuts have grown out, the Far East's love affair with the pinup England captain shows no sign of ending.

The commercial for TBC beauty salons shows the Beckhams reclining on a sofa and exchanging a kiss. In a country where open displays of affection between couples are rare, this has cemented Beckham's reputation as a devoted husband.

Experts estimate the pair were paid pound sterling2million, which would be the highest ever fee for a commercial featuring a foreign celebrity. …

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