Newspaper article The Florida Times Union

Beauty, Fashion Mag Ready for Unveiling

Newspaper article The Florida Times Union

Beauty, Fashion Mag Ready for Unveiling

Article excerpt

Byline: Gregory Richards, Times-Union business writer

The region's magazine racks will become a little more crowded next month, as a new, locally based beauty and fashion magazine debuts.

Body magazine, with the tag line, "You only have one, wear it well," will be produced quarterly and be distributed by mail and in upscale boutiques, clubs, spas and restaurants throughout Jacksonville and St. Augustine. It will fill a niche not covered by other local magazines, says publisher Sheila Powers Strickland.

Strickland is publishing the magazine with her husband, Daryl Powers. They are the owners of the Daryl Powers salons, located both in Ponte Vedra Beach and Berkman Plaza downtown.

"We just wanted to bring a fresh perspective to Jacksonville," Strickland said. "Jacksonville is bringing in more culture, more diversity and more excitement, so we decided that we'd like to do a magazine that reflects that."

The magazine will feature a mix of local and national stories. "It will be locally based, but it won't be a local magazine," said Sharon Hoffmann, communications manager with The Boardwalk Group, a Jacksonville Beach-based marketing and communications firm that is helping produce the magazine. "We want it to be of interest to people in Jacksonville, but not all about Jacksonville."

Articles in the first issue, which will have 48 glossy pages, will include a piece on Body Tune-Ups, which talks about how to use massage to get ready for spring and summer sports; a piece on the increasing popularity of Pilates body conditioning in Jacksonville; an article on hairstyles featured in movies; and a travel story on the New Orleans Jazz and Heritage Festival.

There will also be pieces on the First Coast's hottest clubs and color-coordinated computers for him and her.

"Some of this is very fluffy, and some of it is serious," Hoffman said.

Other local magazines include Water's Edge, a regional lifestyle magazine that is published by the Times-Union, and Jacksonville magazine, published by White Publishing Co. …

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