Newspaper article THE JOURNAL RECORD

TV Still the Winner in Campaign Advertisements

Newspaper article THE JOURNAL RECORD

TV Still the Winner in Campaign Advertisements

Article excerpt

Despite the growth of the Internet and other unconventional methods of campaigning, television is still king of the political campaign, said a television executive on Monday.

"If you're not on TV, you're not going to get elected," said KFOR NewsChannel 4's station manager Fred Milborn, attributing the quote to the hosts of political talk show Flashpoint, Burns Hargis and Mike Turpin.

"There's no replacement for the sight, sound, motion, emotion and color of TV ads," said Milborn. "It's just the best way to reach voters." Milborn could not estimate how many political ads were in rotation the night before Election Day.

"It's a lot," he said. Though there is no presidential race this year, nor is there a contest for a seat in the U.S. Senate in Oklahoma, "it's been a very healthy year for political ads," said Milborn. "It's been one of the best off-years, if not the best."

In addition to campaign ads for governor, lieutenant governor and a congressional campaign, this year has seen candidates for a variety of posts buying television ads. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.