Newspaper article THE JOURNAL RECORD

Hair-Clip Business in Edmond Gets Boost from Target Contract

Newspaper article THE JOURNAL RECORD

Hair-Clip Business in Edmond Gets Boost from Target Contract

Article excerpt

The need for a pretty red bow for her daughter's baby-fine hair led to a little red ink and a hair-clip manufacturing business for Kristen Creamer of Edmond.

But with a surprise bump from national retail giant Target, her company looks to be heading into profit by the end of March, the co- founder of Ribbies Inc. said. The product hit the shelves at more than 500 Target Corp. stores this week.

"It's gone amazingly well for us," Creamer said. "Target was a huge deal, just huge. We almost can't believe how this has all worked out."

Creamer designed the product with her sister, Kim Marable of Springfield, Mo., less than two years ago, proving the adage that necessity is the mother of invention. The women were trying to come up with an alternative to the standard hair products for their infant daughters.

"I am not a bow person. Never have been; never will be. And I couldn't find anything to put in a baby's hair that wasn't a huge bow, which I think looks ridiculous," Creamer said. "The clips we found kept sliding out of baby-fine hair."

After much experimentation, the women settled on a design that incorporated attractive ribbon and foam rubber to better hold hair clips in place. They have since filed for a patent on the idea. Although the clippies are designed with infants and toddlers in mind - the children don't even notice the accessory - they are comfortable for thick hair and adults as well, Creamer said.

The women started putting the product together themselves, turning out about 200 per weekend and selling them primarily on the Internet.

"We realized we could actually do this. It wasn't anything hard," said Creamer.

Before the sisters created Ribbies Inc., they were both "stay-at- home moms," Creamer said. "Then we found ourselves in a business world we had never been in before."

A manufacturer from China found their Web site and offered to produce the clippies for them. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.