Newspaper article THE JOURNAL RECORD

Orange County Choppers Head for Tulsa

Newspaper article THE JOURNAL RECORD

Orange County Choppers Head for Tulsa

Article excerpt

Trinity Restoration of Tulsa will soon add Orange County Choppers sales and service as the fifth dealership for the famous New York motorcycle manufacturer.

These bikes sport widespread appeal from the five-year-old Discovery Channel show American Chopper, demonstrating how OCC founders Paul Teutul Sr. and Jr. create custom bikes around a theme or for specific corporate or celebrity customers.

Trinity owner David W. Miller II signed the papers Thursday making his flagship paint, body and mechanical shop the only OCC outlet in the Mississippi Valley region. The Newburgh, N.Y., firm's other dealerships operate in Colorado Springs; Las Vegas; Fort Lauderdale, Fla.; and Jackson, Mich.; with a company showroom in Montgomery, N.Y.

Miller said the extension into bike sales represented a natural addition to Trinity Restoration, which had already enjoyed a steady revenue stream from custom-painting and refurbishing bikes.

"They call them 'rubs,'" he said of "rich urban bikers," his targeted white-collar customer base, who may favor the more aggressive appeal of a chopper over traditional motorcycles. Miller also expects to attract the hard-core bike crowd.

"It's a sexier bike, I think," he said. "It's a niche within a niche."

Home to Miller's orange Lamborghini Diablo, Trinity's headquarters showroom offers plenty of space for not just the OCC line, but the New York company's preferred display - making Trinity the first Orange County dealership to make that investment.

Called the "OCC Experience," the display features not only choppers and brand clothing, but models, hats and other items alongside a video demonstration unit, all under hanging stage lighting.

"It's like walking into the Disney Store," said Miller. "I'm the first guy that's going to do that, and I might be the only one for a while."

Being able to offer the display may be one reason why OCC decided to grant a dealership to Tulsa. …

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