Newspaper article THE JOURNAL RECORD

New Head of Creative Oklahoma Inc. Expects More People to Turn to Inexpensive Internet Tools

Newspaper article THE JOURNAL RECORD

New Head of Creative Oklahoma Inc. Expects More People to Turn to Inexpensive Internet Tools

Article excerpt

The new head of Creative Oklahoma Inc. expects more people in the tightening economy to turn to inexpensive Internet tools to help them expand their businesses and creative endeavors.

"There's so many platforms you can use now, and so many of them are free. It's been one of my rallying calls for a couple of years, but it really holds true now," Executive Director Peter Abramo said.

"They enable people to interact and be more creative than ever before. In this environment, it's actually well-suited for people to explore those avenues of marketing and collaborating - social networking, viral marketing and that kind of thing - because it's low-cost," he said. "In this economy, people are going to have to learn to use the tools they have."

In 2004, several of the state's business, government and civic leaders held discussions about the public perception of Oklahoma's creativity potential, coming to the conclusion that transformation could occur in Oklahoma's education, commerce, and culture sectors if its creative capacities were realized.

The goals of the resulting nonprofit organization, chaired by Oklahoma State University President Burns Hargis, include: leveraging existing creativity and elevating the creative potential of Oklahomans; empowering state residents to develop their capacity for creativity and innovation; facilitating the growth of an entrepreneurial economy to stimulate new careers, companies and industries; and facilitating the further development of world-class cultural and educational opportunities for Oklahoma.

Creative Oklahoma's promotional material also asserts it is "the only organization in the nation that encourages and supports creativity in the multiple arenas of culture, commerce and education."

"Right now, I think we're going to be doing things in all three of those areas," Abramo said when asked about the focus of Creative Oklahoma under his leadership. …

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