Newspaper article THE JOURNAL RECORD

Gold's to Open Second Tulsa-Area Gym

Newspaper article THE JOURNAL RECORD

Gold's to Open Second Tulsa-Area Gym

Article excerpt

Gold's Gym will open its second Tulsa-area fitness complex this month, renewing a planned corporate expansion in the Sooner State.

The Irving, Texas-based chain will provide a soft opening of its estimated 46,000-square-foot Broken Arrow center later this month at 2360 W. Kenosha St., leading to an Aug. 22 grand opening, said Marketing Manager Michelle Micheletti.

The Marshall Co. of Corpus Christi, Texas, which handles construction contracts for Gold's parent Cresta Development, built the two-story Broken Arrow facility.

An April 2008 building permit valued the construction project at $4.5 million, according to city of Broken Arrow Director of Communications Keith Sterling. Micheletti could not comment on the cost.

"We're in presale season and we're actually ahead of our goals," she said of customer memberships, which come under several price options. "It's been very successful."

Gold's started this Oklahoma brand-establishing effort in October 2007, intending to open seven or eight locations over the next three years, most targeting the Oklahoma City area.

The first came that month with a 44,850-square-foot gym carved from a former Mervyn's department store at 6612 S. Memorial Dr. in Tulsa, facing a Wal-Mart Supercenter and Woodland Hills Mall. That site provided not only space for the gym, but more than 30,000 square feet of retail space, most of that facing Memorial.

One month later an affiliate of Cresta paid $2.9 million for about 19 acres at the corner of Kenosha and Aspen (71st and 145th streets in Tulsa signage).

But the spreading recession

slowed many such expansion projects, hitting the retail sector particular-

ly hard. Evidence of that remains starkly visible at Gold's

Woodland Hills retail space,

much of it never occupied since its 2007 renovation.

That could indicate why Cresta has not started construction on a 19,338-square-foot retail center originally planned to accompany the Broken Arrow location. Micheletti said that complex remains under development. …

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