Newspaper article THE JOURNAL RECORD

Okla. Native Comes Home to Lead OCU Academy

Newspaper article THE JOURNAL RECORD

Okla. Native Comes Home to Lead OCU Academy

Article excerpt

Michael Williams was immediately interested when he got word that Oklahoma City University's Meinders School of Business was creating the Academy of Customer Excellence and Sales.

The Oklahoma native helped develop and was in charge of a similar program at Illinois State University in Normal, Ill.

"When I heard what OCU was doing, I picked up the phone and started the process," he said.

That telephone call resulted in Williams returning to Oklahoma at the start of the school year as a professor of sales and marketing and director of the Academy of Customer Excellence and Sales at OCU. Williams will lead the program, focusing on sales, sales force management, product and service development, customer services and supply chain logistics along with Chad Autry, chairman of the OCU marketing and management department and associate professor of supply chain management.

The academy's focus is both internal - OCU graduate and undergraduate students - and external - the business community.

For students, the academy has expanded courses offered at the Meinders School of Business. Courses include sales force leadership, supply chain management and customer fulfillment.

"We will provide additional learning opportunities for the students," Williams said. "These are all very current topics today."

Most of the students taking the courses are from the Meinders School of Business, but Williams expects some crossover students from other academic areas.

Classes are taught by faculty members who were already at OCU, along with other faculty members who were recruited for the academy.

"Our goal is to continue turning out undergraduate and graduate students that are trained in the leading-edge topics businesses have to deal with today," he said.

The academy also offers programs, workshops and research for the business community.

"We are already working with a number of companies so they can better research markets," he said. …

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