Newspaper article THE JOURNAL RECORD

Making Most of Podium Time to Talk Business in Okla

Newspaper article THE JOURNAL RECORD

Making Most of Podium Time to Talk Business in Okla

Article excerpt

Ten minutes. Just 600 seconds, and nothing more.

It's perhaps one of the most difficult periods to manage when you're trying to get a business off the ground, said Joe Wayman, president of ENB Science LLC.

"I want to talk and talk and talk about my company," Wayman said before his turn at the podium to address potential investors. "I thought I did pretty well to get it down to 18 minutes at my last presentation. But to get it down to 10 minutes, I had to cut out a bunch of (video) slides."

Wayman and about a dozen other entrepreneurs were given 10 minutes each to make a good first impression at the Bricktown Capital Conference on Monday at the Cox Convention Center in downtown Oklahoma City. The Bricktown conference is sponsored biennially by the Oklahoma Venture Forum to help match investment funding with some of the state's most promising startup businesses.

Wayman, for example, is seeking about $3 million to get his product, True-Dose, further into the market. True-Dose is a liquid pharmaceutical-grade pet supplement with a squirt bottle dose- delivery system that provides a precise alternative to the iffy proposition of forcing dogs and cats to swallow pills that can often be inappropriately measured for their body weights. Among True- Dose's selling points: The companion animal consumer sector keeps growing. Pet owners spent more than $43 billion in 2008, up $20 billion from just a decade earlier.

Wayman said he has pitched his Oklahoma City company before, but on a much smaller scale to a few angel investors at a time. This week's event had nearly 200 people in attendance at the luncheon, OVF Director Mindy Young said, and 300 were expected for the awards dinner. Those numbers included investors, entrepreneurs and related service providers such as bankers and intellectual property attorneys.

"We're going to small shows and marketing to about 10 stores at a time, but if I could establish a real marketing arm I could get to Procter & Gamble or some other big-name to co-market with us. …

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