Newspaper article THE JOURNAL RECORD

Oklahoma City-Based Magnolia Entertainment Tests Concept Bookstore in Downtown

Newspaper article THE JOURNAL RECORD

Oklahoma City-Based Magnolia Entertainment Tests Concept Bookstore in Downtown

Article excerpt

Developers of the CD Warehouse, Music Trader, CD Exchange, and DiscGoRound businesses say they plan to test a new concept store in downtown Oklahoma City that if successful could become a new national franchise.

Oklahoma City-based Magnolia Entertainment said it will open Buy the Book on the ground floor lobby of the Robinson Renaissance Building, 119 N. Robinson Ave., in downtown Oklahoma City. The new concept, which was scheduled to open its doors today, will offer new and used books, audio books, movie videos and DVDs.

"It's a brand new concept for us," said Christopher Salyer, president and CEO of Magnolia Entertainment. "If it is successful, we would hope to franchise it."

Salyer said he was dining downtown at a food court in the basement level of the Robinson Renaissance when he noticed the availability of empty retail space on the ground level of the office building. The heavy pedestrian traffic through the building led Salyer to take space in the property as a test market for its new franchise concept.

Buy the Book will offer largely used hardback and paperback books but will also have new titles. The store concept also will provide audio books and movies on DVDs and video. Patrons to the store also will be able to special order books and movies.

Part of the concept of the store will be its exchange policy, Salyer said. Store patrons who buy books and movies from the store can sell them back to the store for cash or store credit, which can be applied to future purchases. Business owners hope the concept will encourage growth of repeat customers.

"The goal behind it (this concept) is to have a traditional bookstore with a used flavor to it," said Matt Allen, vice president of Magnolia Entertainment. "We're taking the used- book business and giving it a new level of class."

Inside the store, bookshelves reach to the ceiling and surround large wooden tables. The store's interior is reminiscent of a public library reading room.

Salyer said there will be a particular focus on audio book offerings. Because downtown office workers travel significant distances to and from work and also on business trips, Salyer said many might choose to try audio books as a way to make use of their driving time. …

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