Newspaper article THE JOURNAL RECORD

Remington Park in OKC Rolls out New Logo

Newspaper article THE JOURNAL RECORD

Remington Park in OKC Rolls out New Logo

Article excerpt

It's hard to put branding and horses in the same sentence without creating a very bad pun. But Remington Park's effort to reinvent itself has a lot to do with branding, and not the sort that might appear on a horse's hindquarters.

There's a new logo that puts a horse in the foreground over slot machine reels. There's a new district name, too, with the area that encompasses the Omniplex science museum, the zoo and the racetrack getting signage proclaiming it the Adventure District. There's a name - racino - which may not have made it into the dictionary yet but suggests the marriage of live racing and a casino.

But monikers and marketing ploys aside, Remington Park is betting that its $30 million renovation will transform the venue and bring back the crowds that were common when it opened 17 years ago. When it was new, 13,000-fan days were common. More recently, the track's drawn about one-tenth of that.

The face-lift will cost nearly one-third of the $100 million spent to build the facility, which opened in 1988. The largest single-day attendance was 26,411, recorded on Feb, 29, 1992.

Oklahomans will have reason to get excited about what's happening out here, Remington Park's general manager, Scott Wells, said Tuesday at a press conference. When this is all said and done, Remington Park will be the crown jewel of the emerging Oklahoma Adventure District. …

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