Remington Park in OKC Rolls out New Logo

Article excerpt

It's hard to put branding and horses in the same sentence without creating a very bad pun. But Remington Park's effort to reinvent itself has a lot to do with branding, and not the sort that might appear on a horse's hindquarters.

There's a new logo that puts a horse in the foreground over slot machine reels. There's a new district name, too, with the area that encompasses the Omniplex science museum, the zoo and the racetrack getting signage proclaiming it the Adventure District. There's a name - racino - which may not have made it into the dictionary yet but suggests the marriage of live racing and a casino.

But monikers and marketing ploys aside, Remington Park is betting that its $30 million renovation will transform the venue and bring back the crowds that were common when it opened 17 years ago. When it was new, 13,000-fan days were common. More recently, the track's drawn about one-tenth of that.

The face-lift will cost nearly one-third of the $100 million spent to build the facility, which opened in 1988. The largest single-day attendance was 26,411, recorded on Feb, 29, 1992.

Oklahomans will have reason to get excited about what's happening out here, Remington Park's general manager, Scott Wells, said Tuesday at a press conference. When this is all said and done, Remington Park will be the crown jewel of the emerging Oklahoma Adventure District. …