Newspaper article THE JOURNAL RECORD

Oklahoma PR Professionals Encourage Communications Professionals to Pursue Strategic Branding

Newspaper article THE JOURNAL RECORD

Oklahoma PR Professionals Encourage Communications Professionals to Pursue Strategic Branding

Article excerpt

The senior vice president of communications and public relations for Oklahoma City-based Express Personnel Services encouraged communications professionals to pursue strategic branding Thursday.

Linda C. Haneborg was the keynote speaker during the monthly local chapter meeting of the International Association of Business Communicators. Her topic was Brand You! Increasing Your Personal Brand Recognition.

As the head of Express Personnel Services' corporate communications, public relations and media relations for nearly 500 Express offices worldwide, Haneborg isn't shy when it comes to self- branding. In fact, said she spoke recently during a conference of the International Women's Forum.

People statewide were amazed I was asked to speak, Haneborg said. I simply filled out a form that was buried down about 14 pages in the packet that asked if I would like to speak at the forum. There are opportunities out there, just take advantage of them.

She said professionals need to evaluate what they are doing to promote their own brand and no matter how successful a person is they must continue to successfully market themselves to succeed professionally.

Write your goals down and commit to them, Haneborg said. I used to have a five-year plan, but things are moving so fast, you now need a one-, two- and three-year plan. What you write down today will have changed in three years. Start with your three-year goal and work your way backwards to achieve that goal.

She provided the audience with several documents, including a Navigating Upstream: Brand You Checklist, which asks 15 questions such as Have you taken any courses in the last year? and Are your goals achievable?

We must consider ourselves lifelong learners and we must never miss the opportunity to enhance our educational arena, Haneborg said.

She said helping others achieve their goals often leads to a return of the favor.

Have you helped anyone get what they want? Haneborg asked. If you help someone else get what they want, they will help you.

Haneborg also encouraged attendees to pursue mentor and peer relationships.

Do you have an advisory board? A mentor? Wherever you are in your professional and personal career, you should have a mentor and peers to discuss challenges with, she said. You should also make a definite commitment to having people who you mentor. We in communications, journalism and the public relations disciplines are experts and should be mentors.

She advised the crowd not to become sedentary and to contact the media if they have done something newsworthy.

Take an active role in your trade associations, Haneborg said. …

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