Newspaper article THE JOURNAL RECORD

Macrosolve Launches iPhone App for Edison Preparatory School in Tulsa

Newspaper article THE JOURNAL RECORD

Macrosolve Launches iPhone App for Edison Preparatory School in Tulsa

Article excerpt

Interest is growing at Edison Preparatory School as dozens of people have downloaded a cell phone application designed by two former Edison classmates who are now local business owners.

Clint Parr, president and CEO of MacroSolve Inc., and Barrett Waller, president and CEO of Waller & Co. Public Relations, are two Edison alumni who have developed the mobile device application, created for their former high school.

"We've already had a lot of interest today in the new Edison app from parents who have e-mailed us," Waller said. "We expect that number to greatly increase over the next few days and weeks as word spreads about the app."

The free app, launched Tuesday for the iPhone, is believed to be the first public high school app for mobile devices anywhere in the U.S. Access for users of other mobile devices will be phased in over the coming months.

Research shows that 30 percent of all smart-phone owners own an iPhone, Waller said.

"With that fact alone, I would say we will reach a large percentage of the iPhone users who are attending Edison, have kids attending or attended Edison," Waller said. "When we make the app available on BlackBerry and other mobile platforms, we'll capture an even larger number of people."

Edison will use the app to communicate with parents and the local community, Parr said.

The app will provide immediate, real-time information to the Edison school community regarding school schedules, extracurricular events, volunteer opportunities and many other pertinent school activities.

Schools have an ever-increasing need to connect with parents, alumni, local businesses and students more effectively and efficiently, Parr said.

"With every age group owning smart phones and downloading apps by the billions this year, we have the means to create an innovative way to inform, coordinate and attract a more vast community of interest, which will bring more resources to principals and administrators," Parr said. …

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