Newspaper article THE JOURNAL RECORD

Making a Spectacle: Tulsa Production Company Strives to Stay on Cutting Edge

Newspaper article THE JOURNAL RECORD

Making a Spectacle: Tulsa Production Company Strives to Stay on Cutting Edge

Article excerpt

Avcom Productions Inc. has created or staged hundreds of local, regional and national conventions since becoming an independent company in 1981. In addition, Tulsa-based Avcom has scripted, shot and edited thousands of videos for name-brand companies nationwide.

Chuck Halliburton has always believed that audiences remember what they felt about an event.

"It is about wowing the audience," said Halliburton, who is the principal owner and president. "We want to make an impression."

Avcom, which started out in 1973 in the basement of Advertising Inc. in Tulsa, is capable of producing lots of meat-and-potatoes sort of things, but typically eschews anything common, Halliburton said.

"We like to do things different, offer cutting edge," he said.

The challenge is always finding the inspiration to top the previous event, Halliburton said.

"We want to deliver something that has not been done before," Halliburton said. "That is pressure, but we enjoy doing that."

Whether a production is directed at employees or customers, Avcom's mission is to build on and enhance a brand image and to inspire, Halliburton said.

Avcom mostly produces corporate events and sales meetings, he said.

Several factors go into productions. Raw computing power is probably the most critical, as it is able to handle sophisticated software. Avcom is able to project images onto near half-circle screens without creating any distortions. The company has also perfected a technique for projecting images onto odd screen shapes. The software allows projectors to bend an image.

"The computing power enables us to do things like correct for geometric shapes and our screens that bend 170 degrees, or nearly 180 degrees," Halliburton said. "We can project onto any size screen and/or configuration."

At an event at the Tulsa Air and Space Museum, Avcom was able to project an image onto a plane hanging from the ceiling. …

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