Newspaper article THE JOURNAL RECORD

Bugged No More: Oklahoma Entrepreneur Markets All-Natural Insecticide

Newspaper article THE JOURNAL RECORD

Bugged No More: Oklahoma Entrepreneur Markets All-Natural Insecticide

Article excerpt

Editor's note: This is part of a series of stories on creativity in business, education and the arts in Oklahoma. Oklahoma City will host the World Creativity Forum in November.

A Bristow man, using common household ingredients, has created an insecticide that people are using to keep their families and pets safe.

Sales have tripled since Bug Right founder Paul Goss began marketing his product in December.

Goss' product, called Ant Right, is just the first of a line of products he's pushing to market.

Other products will include Bug Right for bedbugs, Garden Right, Mole and Gopher Right, Mouse Right, Scorpion Right and Flea Right.

Goss started a distribution network in the Oklahoma City area and is close to signing two distributors out of state - one in California and another in Texas.

"It is looking great for both parties," Goss said.

Goss, who entered the SpiritBank Entrepreneurial Spirit Award competition earlier this year, recently made the cut as one of 12 semifinalists.

Goss was surprised that he made it as a semifinalist in the Spirit Award competition.

"Just to be in the Top 12 is amazing," Goss said. "I did not expect that and a chance to win first place - and the top prize of $30,000 would go a long way to help build our business," Goss said.

The inspiration for the invention was Goss' wife, Freda, who wanted to eliminate garden pests, but did not want to risk harming any of the family or pets with over-the-counter-poisonous products.

"Freda suggested that I use the silicon dioxide that she had heard about," Goss said. "I researched it and found it to be a safe and a nonpoisonous bug killer, and that it was even used in food products like coffee creamer, gravy mixes, and other products."

Goss tested his newly created powder on cabbage to see what it would do.

"As I was watching the cabbage with the formula on it and saw two cabbage worms fall off and die, I knew we had something," Goss said. "I then tried it on tomatoes and other vegetables and they came out bug-free."

Then Goss tried it on the family dog and discovered it worked well on fleas.

"It worked well on some of the pests in my garden, but there were still those it didn't affect," Goss said. …

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