Jason Doyle Oden, left, and Agi Lurtz of Online Medsource in
Norman are preparing the company to become a certified vendor for
electronic health records. Once they achieve certification, they
will begin marketing their product to physicians looking to
implement an electronic health record. (Maike Sabolich)"][/
caption]NORMAN - As an entrepreneur, Agi Lurtz has always looked for
ways to diversify and grow her business.
Her latest venture - certifying her company, Online Medsource, as
an electronic health record vendor - stands to catapult the business
to another level.
When Online Medsource was incorporated in 2001, Lurtz was driven
to fill a need. She was serving as a caregiver for her parents, and
her father was especially fatigued at having to fill out clipboards'
worth of duplicate paperwork at every doctor's visit. The foundation
of Lurtz's business was the development of a personal health record,
a free service in which patients can track and share their medical
history without repeatedly filling out the same forms.
Today, that first product, along with a patented way of securely
gathering, storing and sharing information, has morphed into an
electronic health record. The product positions Online Medsource to
be a major player in the world of EHRs. Physicians, in order to
become compliant with EHR requirements, can receive federal stimulus
money when they achieve "meaningful use" of a certified EHR - up to
$44,000 for a Medicare practice and up to $63,750 for a Medicaid
Online Medsource is preparing itself to capture some of that
funding by contracting with physicians' offices to serve as their
EHR vendor. Estimates show that less than 20 percent of Oklahoma
doctors have started the process of going electronic, so the market
is prime for the business.
"From the beginning, our system has been intuitive and easy,"
Lurtz said. "We built the system around what physicians said they
On July 14, the certification requirements for potential EHR
vendors were released, as well as "meaningful use" criteria of an
EHR for physicians, said Jason Doyle Oden, director of marketing and
communications for Online Medsource. That information allows the
company's programmers to fine-tune its EHR product, called ART Chart
(Accurate Record Tracking).
One of the certification requirements is that the EHR contain a
provider order entry that allows doctors to order X-rays and lab
work via computer, instead of calling or faxing the order, Oden
said. The EHR also must be able to calculate body mass index and
allow physicians to see the results from a patient's last several
appointments, among other things.
The company also is working on its ART Chart so that it contains
what is necessary for physicians to achieve "meaningful use" of it.
For example, when a physician adopts a certified EHR, at least 30
percent of new patients who are receiving prescriptions must be
given those prescriptions through "e-prescribe," rather than a
"Our EHR has to calculate that for them, so they can go back into
the system when the Centers for Medicare and Medicaid Services
requests a report to see the percentage," Oden said. …