Newspaper article THE JOURNAL RECORD

Groomed for Success: Sloppy Dog Wash Plots Tulsa, OKC Expansion

Newspaper article THE JOURNAL RECORD

Groomed for Success: Sloppy Dog Wash Plots Tulsa, OKC Expansion

Article excerpt

Sloppy Dog Wash will open its second location this fall, starting a long-term expansion strategy for Tulsa and Oklahoma City.

In November, the four-year-old Tulsa dog washing service will unveil a 2,250-square-foot shop leased in Broken Arrow's Vandever Acres, 101st Street and Elm. That estimated $200,000 project will employ a staff of 10, doubling the company's work force.

Sloppy Dog Wash co-owners Sean Boles and Eric Brown intend to follow that with an Owasso shop in 2011. They then hope to turn their eyes to Oklahoma City, seeking to raise four stores in the Sooner State capital, one every two years.

"This is one of those recession-proof businesses, in a way, because we offer three core services," said Boles. Between the self- service option - which at $15 includes the use of a commercial tub, soaps, brushes and other needed equipment - the more expensive full- service wash, and the wash and groom combination, Boles said the company provides something that fits most budgets.

Sloppy Dog Wash also offers 1,500 retail items, many arranged by Boles and Brown from trade show sources not available to "big box" pet shops. Boles said retail supplies now comprise 25 percent of revenue.

"There's a lot of industry studies that indicate people will sacrifice one of their own personal services before they let their dog go without a service," he said. "Even if the customer isn't coming in for a grooming appointment, they may come in and give them a bath itself."

The two entrepreneurs started Sloppy Dog Wash in 1,400 square feet at 4316 S. Peoria in Tulsa's Brookside District. That $150,000 initial investment soon blossomed to 2,700 square feet as revenues jumped 30 percent through its first full year.

Sloppy Dog Wash's same-store sales count rose 12 percent as the operation achieved profitability in 2008.

Last year Sloppy Dog maintained 6-percent revenue growth even as many customers cut back their discretionary spending budgets. …

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