For two years David Atkins has been blogging about blending work
and life. So when he learned that his job as a technology director
was ending Dec. 31, he turned to his blog as a path to employment.
Under the heading "My job search begins," he wrote: "I need your
help to find a new job." He outlined two areas of interest - one as
a start-up technology leader, the other as a strategic consultant -
and summarized his qualifications.
"Blogging and social media are the principal means I am using to
find work," says Mr. Atkins, of Westwood, Mass. "I was already a
blogger, but I have ramped up my efforts dramatically in a nonstop
effort to brand, promote, and network myself."
Atkins's high-tech quest puts him among the growing ranks of job
seekers who are going beyond traditional methods - answering
classified ads, sending out a blizzard of paper resumes - to make
connections in new ways. In a sign of changing times, 40 percent of
respondents to the 2008 Spherion Emerging Workforce Study say they
use online methods in their job search.
"In today's job market, you really have to do things that
differentiate yourself from others," says Scott Testa, professor of
marketing at St. Joseph's University in Philadelphia. "Having a blog
allows you to communicate to the world your insight and your
knowledge." Those who write about subjects related to their
occupation are more likely to secure positions, he adds. Niche blogs
in law, medicine, and marketing are especially popular.
Although Atkins has not yet found a full-time position, his blog
has already yielded fruit. When he responded to a freelance job
posting, the company was familiar with his local blogs on a town
website. It hired him to do a project immediately. "I'm not only
looking for a job, I am working to build consulting revenue too," he
Atkins regards blogging as one of many tools in a job search.
Others include social-networking sites such as LinkedIn and Twitter.
"I can send a quick note on Twitter and reference my blog," he says.
Twitter also led him to a local career club, where he networks face
He also sets aside time to send out resumes. "A resume gets the
attention of people who are looking to hire someone in a particular
role," Atkins says. "A blog complements that by showing what else I
do that makes me an interesting person."
Some workplace specialists call blogs "the new resume" and an
electronic business card. "In this 21st century, having a blog gives
you credibility," says Lorne Epstein, author of "You're Hired:
Interview Skills to Get the Job."
But no one should underestimate the work involved. "To build your
blog base, you have to keep it relevant and update it regularly,"
Mr. Epstein says. "Blogging is a job, a responsibility that is
continual. Even to blog once a week in a substantial way can take
hours. And it could take a year before your blog gets any traction."
David Erickson, a director for an online marketing firm in
Minneapolis, blogs extensively about his industry, in part to raise
his profile within the industry. Although he is not looking for a
new position, he says he regularly receives job opportunities from
recruiters as a direct result of blogging.
The most effective way to use a blog for employment, Mr. Erickson
finds, is to have one well-established before a job search becomes