June 30 marks the second annual Social Media Day. It is
organized, naturally, via social media to celebrate the revolution
in the way humanity communicates. Here's how to join in.
Linda Sherman says her mission is to bring social media - with
all its high-tech instantaneous urgency - to rural, laid-back Kauai,
To Ms. Sherman, a social media marketing consultant, it's all
about being a part of the wider world - and having a voice in it.
"You really should be on social media so you can bring your voice to
the rest of the world," she says. "I'm trying to tell [the
islanders] that if they can make a little noise on social media,
people will remember them."
Sherman is one of the people in 1,400 cities who are celebrating
Social Media Day on Thursday, in recognition of the way the
interconnected cyberworld is changing the real world. It's hard to
argue against the fact that social media is revolutionizing how
people relate to one another, reuniting high school classmates,
connecting friends and family worldwide, discussing news, and
allowing the average citizen to report on pivotal events, as seen
via Twitter from the streets of Cairo during the revolution earlier
Social media "is one of the most profound revolutions in the
history of humanity," says Paul Levinson, communications and media
studies professor at Fordham University and author of the book "New
New Media." "It's hard for us to sometimes realize that something
happening before our very eyes is changing the very nature of how we
live in the present and how we will live in the very future."
Mashable.com, an online news source founded in 2005 that reports
news about technology, social and digital media, and the Web
culture, launched the first Social Media Day last year. It included
more than 600 "meetups" in 93 countries.
"So many people have really gotten involved in social media,"
says Meghan Peters, community manager at Mashable.com. "It is such a
great way to build community and connect with communities."
Online communities can celebrate Social Media Day together
offline by attending "meetups," or gatherings organized by social
media users in cities across the world via meetup.com. People can
search that website for Social Media Day events in their area, find
information about those events, and RSVP.
"The core of social media is that it's social," Ms. Peters says.
"People get that because we're social beings, and all we're doing is
bringing technology into it. …