Newspaper article The Christian Science Monitor

Skivvies on Parade

Newspaper article The Christian Science Monitor

Skivvies on Parade

Article excerpt

I'll try to make this brief.

What is it about boxer shorts? How did undies on display become teen haute couture? And can a soft-drink machine really be used to sell skivvies?

Our barely teenage daughter and her friends now think nothing of absconding with dad's most outrageous boxers for use as pajamas. (Sociologists have already traced a rise in early a.m. tension in US households to dads hunting for missing shorts.) "They're cool, Dad," Eldest Daughter explains, with a look that says no further explanation is required. The skivvymakers claim not to have plumbed this mystery. But they do confirm it. "Half of our boxers are bought by women," says Luanne Calvert, marketing director for Joe Boxer Corp. "What we don't know is whether they're buying them for their boyfriends, sons, or as sleepwear." My theory: Those that aren't used as pj's are proudly exhibited - at least the top third - by boys around the nation. And I suspect a clothing cabal. …

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