Here's a quiz for students and parents during SAT season. Paying
for test prep:
A. Raises SAT scores, but only a little on average.
B. Helps students gain huge score increases.
C. Actually lowers scores on average.
D. Yields small or large increases, depending on whom you ask.
E. None of the above.
Answering this question is far from academic. Basic fairness and
big money are at stake, many say. The College Board, which makes the
test, has long maintained that paid coaching will make only a
marginal change in a student's score.
But major SAT-preparation firms beg to differ, citing their own
evidence of raised scores and disputing a new study by the College
Board showing only "limited results" from paid, out-of-school SAT
Few of the more than 2 million students who take the test annually
take it cold. With so much at stake, most at least take practice
tests. By some estimates, SAT test prep alone is a $200 million
market - including books, CD-ROMs, personal tutoring, online help,
and weekend classes.
About 12 percent of students, however, said in a recent survey
that they paid hundreds of dollars for out-of-school coaching to
pump up their scores by at least 100 points on the 1600 point exam.
The question is, will $800 for 40 hours of diagnostic exams,
personalized study plans, and tips on test-taking really help?
Two of the biggest SAT coaching firms, the New York-based Kaplan
Educational Centers and the Princeton Review, say those taking their
courses score on average 120 points and 140 points higher,
But those numbers are significantly lower in a new study
commissioned by the College Board. Donald Powers and Donald Rock of
the Educational Testing Service (which administers the SAT) surveyed
4,200 students who had taken the SAT or the PSAT, a preview test.
Among the 12 percent who paid for out-of-school coaching, the
point gain was only 6 to 12 points on the verbal section of the test
with 13 to 26 points on the math portion. Small gains on an exam
with a possible 1600 points. Then again, if coaching doesn't raise
scores more than 40 points, why do so many people do it?
"Many people believe they can beat the average," says Brian
O'Reilly, who directs the College Board's SAT program. "It's human
nature to think 'sure - that's how it works on average - but I'm not
Don't tell that to Andrew Leeds. Now a junior majoring in
computer science at Stanford (Calif.) University, Mr. Leeds credits
an $800 Kaplan course taken on six or seven weekends for his 1430
score on his third time taking the SAT - a 190 point increase over
the first time he took it. …