Newspaper article The Christian Science Monitor

The Reel World

Newspaper article The Christian Science Monitor

The Reel World

Article excerpt

If you're searching for environmental purity, even electric mowers fall short compared to the motorless, push-type reel lawn mowers.

Yes, in this age of sophisticated machinery, there's still a market - a growing one - for this simple contraption. The American Lawn Mower Company/Great States Corporation in Shelbyville, Ind., has carved out a nice niche for itself as the dominant US maker of reel mowers.

The company hawks about 300,000 mowers a year - some carrying the Scotts label - and sales keep rising. Besides the purity factor - no gas, oil, charging, or fumes - reel mowers are relatively inexpensive. The average price of an American/Great States mower is about $100, compared to $250 or more for a rotary power mower. They also start when you do and are easier to handle and push than many may realize, partly because they weigh about half as much (16 to 32 pounds) as they once did. According to a customer survey, though, small lawns (1/4 acre or less) are the chief reason people purchase reel mowers. …

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