Newspaper article The Christian Science Monitor

Etc

Newspaper article The Christian Science Monitor

Etc

Article excerpt

AND I WASN'T EVEN DIRTY

"The vacuum cycle didn't really dry me off," said Jesco Goebel. "But at least I didn't get injured." This, after the Berlin stuntman finished raising more than $2,000 for charity. By being dunked in a tank of water at a carnival? No. He donned a rubber suit and diver's mask, climbed onto the roof of a Renault sedan, and rode through a car wash. He got deluxe treatment, too: a bath in steaming soapy water, buffing by high-speed brushes, and a hot- wax application.

FORGET THE TRADE MAGAZINES

OK, you run a company that cranks out software for, say, cellular phones, and you need bright young information technology (IT) talent for your staff. Where do you find it? If your company is Helsinki, Finland-based Wapit Ltd., you buy help wanted ads in Aku Ankka, a weekly comic book of Donald Duck episodes. "We've found," says a Wapit executive, "that many of the best IT people read Donald Duck ... and they say their colleagues are huge fans."

Online shoppers don't always live in huge retail markets

Savvy marketers know where the most faithful shoppers live, and they use that information to target their advertising accordingly. …

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