Newspaper article The Christian Science Monitor

'Mack' Trucks into High Schools to Pitch Technical Careers

Newspaper article The Christian Science Monitor

'Mack' Trucks into High Schools to Pitch Technical Careers

Article excerpt

Last week, a 53-foot tractor-trailer rolled up to the curb outside the public high school in Cambridge, Mass. Mack Trucks Inc.'s museum on wheels was visiting the latest stop on a national high school tour designed to sell students on technical careers. And the company's mascot, a 65-pound bulldog, came along for the ride.

Just a few feet from Harvard University's campus, the Rindge and Latin school may not seem like the ideal place to find the next generation of truck mechanics.

But like those in most American high schools, Cambridge's graduates will not all go on to a university education. In fact, the school introduced a revamped vocational educational program last year, with courses in everything from automotive repair to culinary arts.

Mack's Daniel Danko says the company is looking to such students to fill a shortage of skilled workers - ranging from technicians to computer designers - who can work on an increasingly sophisticated type of truck, which he describes as a "computer on wheels. …

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