Newspaper article St Louis Post-Dispatch (MO)

Morning Briefing Eye Openers

Newspaper article St Louis Post-Dispatch (MO)

Morning Briefing Eye Openers

Article excerpt

Another day in the continuing saga of the NFL expansion team quest, better known as "Where's The Juice."

Yes, St. Louis, you began building a football stadium even though you actually have no team; yes, you came and watched meaningless, entertainment-impaired exhibition games to prove you like professional football; yes, you've made commitments for season tickets and premium seats before you have either a stadium or a team; and yes, it's been a little wet here in the Midwest.

But if I'm Commissioner PAUL TAGLIABUE, I want to see some smiles out there.

Classified Section:

*****

Classified Section:

WANTED: Male or female to invest in football franchise. Must be willing to put up $70 million and have no desire to make decisions pertaining to the management thereof. No ambition necessary. Care in the world not required. Should be experienced in handling gobs of money loosely. Morons welcome. For more information, call the NFL Partnership.

*****

WANTED: A conscience. Should be able to throw strikes and, at least occasionally, get someone out. Ability to make fundamental fielding plays considered a plus. Legitimate effort accepted. Apply immediately at 250 Stadium Plaza.

*****

Seems there are quite a few disappointed ball fans in St. Louis these days, with our nine playing out the string in third place. Perhaps the Cardinals, or at least effervescent marketing wizard MARTY HENDIN, might consider a promotion like the one Cleveland Indians owner BILL VEECK put forth 45 years ago.

On Sept. 28, 1948, it officially was "Good Old Joe Earley Night" at Municipal Stadium in Cleveland. Seems JOE EARLEY, 26, a war veteran, had composed a letter to a local newspaper suggesting the average fan deserved a night as much as the ballplayers.

Veeck saw the letter and responded by giving Earley his own night. The Cleveland owner paid $30,000 to have orchids flown in from Hawaii and handed out one to the first 20,000 women to attend. Earley and family were honored before the game and bestowed with a new convertible automobile, luggage and clothes.

The event drew 60,405 "average" fans to an otherwise average game. …

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