Newspaper article St Louis Post-Dispatch (MO)

Just How Did They Do It?

Newspaper article St Louis Post-Dispatch (MO)

Just How Did They Do It?

Article excerpt

THE NATURAL look doesn't necessarily come naturally.

Hillary Rodham Clinton has turned up on almost as many magazine covers as Claudia Schiffer or Cindy Crawford in the past couple of years. On most of them, you could tell right away that she was a regular person, not a professional face. OK, an attractive enough regular person, but no Claudia or Cindy.

So how do you figure the cover of August Mirabella, where all of a sudden she looked startlingly gorgeous?

How'd she do it? Or how'd they do it? Major retouching? Computer enhancement? Magic? What?

Nothing of the sort, according to Jade Hobson Charnin, Mirabella's creative director. Mrs. Clinton, she says, is prettier than people think, "and a lot softer in person."

Hobson Charnin, "a great fan" of Mrs. Clinton, sees her as "really the first of the new first ladies" and "the essence of the Mirabella woman." So she wanted to do right by her. That's her job: "Part of what we do is make people look as good as they can."

Professionals have always ached to get their hands on first ladies. In the days of the old first ladies, say from Mamie Eisenhower to Barbara Bush, the pros always wanted to crank up their style a few notches - more daring clothes, more eye makeup, more curlm.

Hobson Charnin had a different idea: She wanted Mrs. Clinton to look "as natural as possible and not at all `done.'"

Which sounds a lot easier than it turned out to be. The White House staff people she was talking to told Hobson Charnin the first lady had agreed to give her a half-hour for photography, but they said they'd already arranged for a hairdresser and a makeup person, and Mrs. Clinton only wears her own clothes. They said it would be "totally inappropriate" for her to wear trousers. Probably she'd wear a red suit.

Red suit? Semiotic disaster! …

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