Newspaper article St Louis Post-Dispatch (MO)

Cool! Huh-Huh-Huh! White Zombie Gets a Boost from B Boys

Newspaper article St Louis Post-Dispatch (MO)

Cool! Huh-Huh-Huh! White Zombie Gets a Boost from B Boys

Article excerpt

`HUH-HUH-HUH, I think those guys are cool," chuckles White Zombie's Rob Zombie, praising - and mimicking - MTV's fun-loving morons Beavis and Butt-head.

The feeling is mutual.

The controversial cartoon characters think the metal band is cool too, drooling over its noisy, campy "Thunder Kiss '65" video. And it's precisely that endorsement that has turned the previously little-known New York group into big sellers.

Yes, you might say White Zombie is huh-huhing all the way to the bank.

Since its release in March 1992, the album - a Geffen Records release titled "La Sexorcisto: Devil Music Vol. 1" - wasn't selling enough to make the nation's Top 100 charts, averaging only about 2,000 copies a week.

But the group's video has been a fixture on "Beavis and Butt-head" since the summer, and the exposure - along with the bratty teens' words of praise - have propelled the album into the national Top 30. Estimated sales now: more than 500,000 copies.

"Until they started showing the video, it was an invisible album," noted Zombie, the group's lead vocalist. "I don't even think half the people at Geffen even knew the record existed."

Rick Krim, MTV's vice president of talent and artists relations, explains the response to the "Beavis and Butt-head" exposure:

"We had liked the `Thunder' video and supported it with play on the various specialty shows. That never really sparked significant album sales; the `Beavis and Butt-head' exposure sure did. The sales response was pretty immediate. We saw that and put the video in real rotation and then the album really started selling."

Even before "Beavis and Butt-head," the band - mostly through constant touring - had made a name for itself in the heavy-metal underground.

"We were working our butts off doing shows all over the country to keep this record alive," says Rob Zombie, a surprisingly reserved, 27-year-old Brooklynite who refuses to divulge his real name.

"It wasn't being played on radio. The record company withdrew our tour support ages ago. You can't blame them, because we weren't selling a lot of records. So if we hadn't been out there touring constantly, the record would have been dead long ago. …

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