Newspaper article St Louis Post-Dispatch (MO)

Makers of Dr Pepper, 7up Revamp `Pop Art' Recipes

Newspaper article St Louis Post-Dispatch (MO)

Makers of Dr Pepper, 7up Revamp `Pop Art' Recipes

Article excerpt

SOMETHING ALMOST mystical and negligibly naughty washes over otherwise calm, collected cooks when they pour a can of soda into a recipe.

It doesn't belong there, and the mere inclusion seems a bit illicit and risque.

But when culinary art tuns into pop art, these masters of the kitchen exhibit an effervescent pride and a willingness to boast of their secret ingredient: the humble soft drink.

That giddiness - along with plain good taste - has fueled the popularity of a cookbook produced last year by the Dr Pepper/7Up Cos. Inc. in Dallas.

The 88-page spiral-bound collection of Dr Pepper and 7Up recipes, created last summer for new shareholders, has been offered free to the public since fall.

"We've mailed out more than 10,000 cookbooks since August," said Tom Bayer, a spokesman. "It was such a hit with our stockholders that we wanted to offer it to the public."

Coca-Cola cake and classic 7Up pound cake have been recipe box staples for years, and Dr Pepper had files of published recipes going back to the '40s. The company updated and expanded the offerings, lightening the ingredients for the calorie- and cholesterol-conscious '90s.

The Dr Pepper or 7Up "needed to make a contribution to the recipe," Bayer said. "It had to bring its own flavor-texture component to the dish."

The company asked Marilyn Ingram, a home economist, improve on some of the older recipes.

"We were fairly picky with the recipes we put in," Ingram said. "We made sure they were good recipes and not just a recipe somebody had tossed 7Up in to be creative."

For example, she said, "the classic 7Up pound cake was just as outstanding as everybody had said it was."

Ingram found that just about anytime she used 7Up in a batter, she had good results, especially for fried fish and onion rings. "It seems to really make the batter light and fluffy and crunchy," she explained.

She developed recipes for certain categories that were shy on offerings, such as vegetables, to go with an abundance of recipes for desserts and beverages.

"There are a lot of things, like the biscuits and pancake batters, that seem to be better when you add a carbonated beverage," she said. "And 7Up was easy to work with because it's clear."

For the best results with soda pop cuisine, Ingram makes these suggests you avoid artificially sweetened sodas in any recipe that requires baking, because the aspartame will break down chemically in the hot oven.

For a free copy of "Cooking with Dr Pepper and 7Up," send your name and address on a postcard to: Cookbook Editor, Corporate Communications Department, Dr Pepper/Seven-Up Cos. Inc., 8144 Walnut Hill Lane, Dallas, Texas 75231-4372. SPOONBURGERS

1 pound ground beef

1 clove garlic, minced

1 medium onion, chopped

1 teaspoon salt

3/4 cup Dr Pepper

1 (6-ounce) can tomato paste

1 tablespoon Worcestershire sauce

Dash hot pepper sauce

8 hamburger buns, toasted

In a heavy skillet, brown meat over medium heat, breaking into small pieces. …

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