Newspaper article St Louis Post-Dispatch (MO)

Briefcase

Newspaper article St Louis Post-Dispatch (MO)

Briefcase

Article excerpt

NATIONAL MARKETING VOICE AT&T Taps Whitney Houston Sound

AT&T, looking for a new sound to promote its new voice-enhancement service, has turned to singer Whitney Houston.

The long-distance phone company announced Tuesday that Houston, a five-time Grammy Award winner, has signed a one-year contract to be the featured performer in its national advertising campaign for AT&T TrueVoice. Terms of the deal were not disclosed.

AT&T TrueVoice, launched in 1993, enhances voice quality on long-distance calls. It is currently available in 60 percent of the country and should be in all markets by the end of the year, said Joseph P. Nacchio of AT&T's consumer long-distance unit.

Houston replaces Lissy Newman, daughter of actor Paul Newman, as the voice of AT&T TrueVoice. AP AIRLINES Delta Cuts Trans-Atlantic Routes

Accelerating efforts to cut costs and return to profitability, Delta Air Lines said Tuesday it would further cut service across the Atlantic and ground all 13 of its Airbus A-310 aircraft.

Delta, the third-largest U.S. carrier, said the action was part of its plan to slash annual costs by $2 billion by 1997. On Monday, the airline, based in Atlanta, said it would shed 2,500 engineering and maintenance jobs, part of a plan to slash as many as 15,000 positions, or 20 percent, of its staff.

The cuts in service are the latest in several rounds of cuts in European operations and will trim by 21 percent the number of Delta's weekly trans-Atlantic flights. Bloomberg USAir Seeks Big Cut In Labor Costs

Half of the $1 billion USAir wants to cut from its annual expenses would come from labor costs, the airline's chairman said Tuesday. …

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