Newspaper article St Louis Post-Dispatch (MO)

For Shannen Doherty, Tomorrow's Another Day

Newspaper article St Louis Post-Dispatch (MO)

For Shannen Doherty, Tomorrow's Another Day

Article excerpt

SHANNEN DOHERTY may be out as Brenda on "90210," but she's in as Margaret Mitchell. (That's Margaret, the author of "Gone With the Wind," not Martha, the zany wife of the Watergate attorney general.) Doherty will play Mitchell in an NBC movie purporting to show how the author's life paralleled that of heroine Scarlett O'Hara.

ABC News will no longer allow its correspondents to make paid speeches to trade associations or for-profit businesses. The policy came under question when Sam Donaldson gave a speech for $30,000 before an insurance group later covered on Donaldson's "PrimeTime Live."

NBC News also is revising its guidelines. CBS and CNN approve or disapprove paid speeches on a case-by-case basis; conflict of interest is the main consideration.

If your kids once wanted to be Teenage Mutant Ninja Turtles, better keep them away from the USA Network's new live-action children's series, set for September. It's called "Tattooed Teenage Alien Fighters From Beverly Hills."

No wonder USA was able to announce last week that basic cable is gaining audiences again while broadcast viewing is declining again. Citing second-quarter figures, USA said that within the cable universe, the three broadcast networks averaged a 27.7 prime-time rating, down 7 percent from a year ago, while basic cable averaged a 21.8, up 7 percent.

Cable networks showing increases include A&E, The Discovery Channel, The Family Channel, Lifetime, Nick at Nite, USA, Cartoon Network and VH-1.

Broadcasters made much this spring of the fact the long decline in over-the-air audiences and an increase in cable viewership have been stemmed.

PBS has acquired "extended educational rights" for several more of its series, which will allow teachers to tape them off the air and have unlimited free use for at least one year. ("Standard" off-air rights extend for only seven days.)

New extended rights acquisitions include "Nova," "Nature," "The American Experience," "Mister Rogers' Neighborhood," "Frontline," "The MacNeil/Lehrer NewsHour" and "Charlie Rose. …

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