Newspaper article St Louis Post-Dispatch (MO)

Ad Agency Here Quits Mcdonald's Account

Newspaper article St Louis Post-Dispatch (MO)

Ad Agency Here Quits Mcdonald's Account

Article excerpt

The Glennon Cos. said Wednesday it will resign its advertising for 210 McDonald's restaurants effective July 31.

Glenn Jamboretz, chief executive of Glennon, said the decision to end an 18-year relationship was based on economics and corporate strategy.

"It was a hard decision to make," Jamboretz said. "McDonald's was a large account but not one of our most profitable pieces of business. It accounted for 8 percent of our company's gross revenue. It was one of our 10 largest clients."

One advertising source said Glennon's revenue was just under $10 million for the year ended April 30.

The McDonald's executive in charge of marketing for the St. Louis region could not be reached for comment.

Jamboretz said the decision to resign was based in part on reports that McDonald's wants to cut its number of regional advertising agencies to as few as five from 92.

And because "McDonald's would not have been a growth account for us in the future," Jamboretz said he decided to resign the account rather than wait and hope that the fast-food giant would select Glennon as one of its new super-regional ad agencies. …

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