Newspaper article St Louis Post-Dispatch (MO)

Morning Briefing Eye Openers

Newspaper article St Louis Post-Dispatch (MO)

Morning Briefing Eye Openers

Article excerpt

DAVID WILLIAMS, columnist for The Commercial Appeal in Memphis, Tenn., has noticed that baseball fans in Our Town are slightly daft.

How else to explain their devotion to a Cardinals team that . . . well . . . you know.

"The Cardinals, blessed with one of the best families of fans in the major leagues, perpetrate bad baseball without paying the price at the turnstiles," Williams writes. "Families fight, families bicker, but families - the good ones - stick together."

Williams quickly has deduced how Anheuser-Busch can play the role as strict parent in the game of cost containment: As long as 2 1/2 million of the flock show up each year, paying inflated prices for an average product, how can a compelling argument be made to improve this act?

"It's a dysfunctional family - the fans are the enablers, you might say - but, hey, what family isn't?" Williams writes.

If this were an ANN LANDERS column, we would be quick to advise some counseling. The numbers for the Cardinals are rather startling: They are averaging more than 32,000 fans and easily will pass the 2 million mark for the 13th season in a row. The fans turn out to see a team that ranks last in the National League in pitching and 12th out of 14 in hitting.

Williams concludes:

"It is a bit of a helpless situation, fans following their team even as they are taken for granted by the teams' owners. Alas, it is not completely hopeless, for the dedicated fan does have some recourse.

"To wit: you may be born to a baseball team, but the same need not be true for a brand of beer. Maybe it's Miller Time.

In other brewery developments, HARRY CARAY is back in the Cubs' broadcast booth at Wrigley Field after a stint on the disabled list. But in some sobering news, Harry reports that doctors have told him that cold frosty ones are off-limits.

"I'm reduced to drinking O'Doul's," Caray said. …

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