Newspaper article St Louis Post-Dispatch (MO)

Peddling Pork Industry to Hold `Other White Sale'

Newspaper article St Louis Post-Dispatch (MO)

Peddling Pork Industry to Hold `Other White Sale'

Article excerpt

Look for the January "white sales" to begin next month. This time, however, retailers will be pushing pork instead of pillowcases.

It's the brainchild of the National Pork Producers Council and a Chicago advertising agency to place more loins, hams and pork chops on America's dinner tables and help the pork industry dig out from a mountain of meat.

"We're calling it `the other white sale,' " said Barry D. Pfouts, vice president of consumer marketing for the Des Moines-based pork industry group. He says the council plans a $700,000 ad campaign, up 25 percent from last year's promotion.

Pork production is up 2 percent this year, probably to a record at 17.4 billion pounds.n

This, of course, has prices tumbling and producers squealing.

In mid-August, average prices for hogs, as tracked by the Agriculture Department, fell to 42.5 cents a pound, the lowest since 1985. Since Labor Day, they've skidded to 36.9 cents.

With retail prices of pork products averaging $2 a pound nationwide, pork council economist Steve Meyer hopes to put the brakes on the price skid and help whet consumer appetites for pork this fall. …

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