Newspaper article St Louis Post-Dispatch (MO)

Ameritech Changes Name of Cybertel Cellular Unit

Newspaper article St Louis Post-Dispatch (MO)

Ameritech Changes Name of Cybertel Cellular Unit

Article excerpt

For some time now, CyberTel Cellular and Paging has been an Ameritech company in everything but name.

Starting Monday, the name will change, too, to Ameritech Cellular.

The name change explains why those geese have been flying in a lazy arc on billboards around town. Other billboards showed the Arch on its side or a comet in orbit. The shape of the arc and the Arch in those ads corresponds to part of Ameritech's corporate symbol, an orbit around the i in its name.

The question is why Ameritech waited three years after paying $512 million for CyberTel to rename it.

The answer is that CyberTel had built a reputation in St. Louis that Ameritech didn't want to give up too hastily, says Linda Wokoun, Ameritech Cellular's St. Louis general manager.

The name change reflects a three-year upgrading of CyberTel's switching equipment, a tripling of its subscriber lists and the improvement of CyberTel's St. Louis network. Ameritech also plans to offer new services next year that will dramatically change the way customers use cellular phones, Wokoun said.

The services include:

Personal phone numbers, which will ring a customer in the office, car or at home, as well as taking faxes and electronic mail.

24-hour customer service.

Simplified roaming, allowing customers easier use of their phones outside their home cellular system. …

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