Newspaper article St Louis Post-Dispatch (MO)

A-B's Roarty Is Elected to Advertising Hall of Fame

Newspaper article St Louis Post-Dispatch (MO)

A-B's Roarty Is Elected to Advertising Hall of Fame

Article excerpt

Michael J. Roarty, retired executive vice president-director of marketing for Anheuser-Busch Cos. Inc., is among three new members elected to the American Advertising Federation's Advertising Hall of Fame.

The three will be formally inducted on March 28 at the Plaza Hotel in New York City, joining 122 other advertising greats inducted in the Advertising Hall's 46-year history.

In his 13 years as AB's director of marketing, Roarty helped Budweiser grow in annual sales from 35 million to 86.5 million barrels, and grow in market share from 21 percent to more than 43 percent. He helped develop the brand's best-known campaigns, such as "This Bud's for You" and Bud Light's "Give Me a Light."

Joining Roarty in the Advertising Hall are Ira C. Herbert, retired chairman of Coca-Cola Beverages, and John O'Toole, retired president of the American Association of Advertising Agencies and chairman of Foote, Cone & Belding Advertising. The three were selected from a nationwide field of 40 nominees.

The American Advertising Federation was able to track down only two other Hall of Fame inductees with local connections: William C. D'Arcy, founder D'Arcy Advertising in 1906, was posthumously named one of the first members of the U.S. Advertising Hall of Fame in 1951. And Erma Proetz of Gardner Advertising was elected in 1952.

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CAPITAL COMBINATION: Shandwick Public Affairs in New York will combine the public affairs operations of two Washington-based subsidiaries, Dorf & Stanton/Washington and Henry J. Kaufman & Associates Inc.

The new Shandwick office will be headed by Peter Segall as president and Allen Finch as chief executive.

Segall was previously executive vice president at Dorf & Stanton/Washington and Finch was previously its senior vice president and general manager.

Shandwick Public Affairs will initially employ more than 20 people, and will move to downtown office space to accommodate expansion.

Henry J. Kaufman's advertising and marketing communications business will continue to operate out of its Washington offices.

The St. Louis office of Dorf & Stanton Communications was ranked as the second-largest in the area, according to O'Dwyers 1993 directory, an industry publication.

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NOTABLES: Bene-Patterson Co. has been selected to represent Colgate-Palmolive Co. in St. Louis and Evansville, Ind., for its brokered Grocery and Non-Foods divisions. Brands include: Irish Spring, Soft Soap, Cashmere Bouquet, Baby Magic, Colgate, Skin Bracer and Mennen. . . .

JC Campbell & Associates has been awarded new product development assignments from the DIY division and the Automotive Trades division of 3M Co. …

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