Newspaper article St Louis Post-Dispatch (MO)

The Psl Boom: Strong Lesson for Naysayers

Newspaper article St Louis Post-Dispatch (MO)

The Psl Boom: Strong Lesson for Naysayers

Article excerpt

The PSL applications are being hauled in by the wheelbarrow, and there's only one word to describe this phenomenon: crazy.

The FANS Inc. office has received calls from 28 states from fans interested in securing personal seat licenses. One downtown law firm applied for 164 PSLs.

I am aware of more than a dozen surprising PSL customers. Each person would have qualified for my unofficial list of St. Louis citizens least likely to send in a deposit. These are non-fans who sent in the money, anyway.

Reader Greg Gibson of Overland tells us that he applied for PSLs despite being turned off by the concept. "I, too, am part of the Previously Sane Locals (PSL)," Greg wrote.

And then there's the story of the berserk doctor.

It seems the doc called the PSL hot-line number during a busy time and was asked to leave a message. When a PSL salesman returned the call, the doctor was in the maternity ward, delivering a baby. The doctor dropped everything - except the young 'un - and raced to the phone for vital PSL info.

Today is the final day to submit a PSL application. From noon until midnight, you can drop off the last-minute PSL bids curbside at the Convention Center, Eighth Street and Washington Avenue. A source at FANS Inc. is confident that the sale of PSLs will exceed 50,000. And 60,000 isn't out of the question.

And this was just for the initial campaign phase. The original target number was 40,000 by mid-March. In less than three weeks, St. Louis apparently has zoomed past 40,000 with plenty of fuel to spare.

Basically, this town has gone nuts. More than a few out-of-town sportswriters expected the PSLs to bomb. If you could have seen the look on their faces during Super Bowl week when I dutifully informed them that the PSLs were heading for a sellout.

St. Louis?

The worst football town in America?

Eat your words, boys.

Yes, this is PSL mania, believe it or not.

And I didn't believe it.

In this aisle of the newspaper, we try to admit when we are wrong. …

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