Newspaper article St Louis Post-Dispatch (MO)

Deadline Met; Now Counting of Psls Begins

Newspaper article St Louis Post-Dispatch (MO)

Deadline Met; Now Counting of Psls Begins

Article excerpt

On Saturday, five bank clerks huddled in a kitchen-sized conference room at Boatmen's Bank downtown. They played football, PSL style.

The clerks opened thousands of envelopes, added amounts on printing calculators and stuffed personal seat license applications into cardboard mail trays.

They tried to tabulate a total for the PSL football applications sent in by the deadline at midnight Friday. About 4,000 people dropped off applications on Friday at America's Center, more than on any other day, officials said. And that doesn't include mail-ins.

FANS Inc., the group charged with bringing a football team to St. Louis, estimated that Rams fans had applied for 50,000 to 60,000 PSLs. So far, the group doesn't know if it has sold out the 46,000 seats set aside for PSLs.

That's because the PSLs will be distributed by section. So, if one section is popular, it might be sold out, and more. But few people might have applied for another section, meaning that those seats won't be filled. In that case, the net result would be unsold PSLs.

FANS Inc. will know this week or the week after whether they've had a sellout. Despite that caveat, organizers are elated, said Al Kerth, the group's spokesman.

The PSLs are expected to generate $60 million to pay for the Rams' move from Los Angeles to St. Louis. FANS Inc.'s contract with the team set of a goal of selling 40,000 seats by March 10 and 50,000 by kickoff. Those seats were to be a combination of PSL seat and club seats.

If the group's estimate is accurate, and all the sections are filled, then 4,000 to 14,000 people won't get licenses for the seats they want - at least at first.

The next step will be for data-entry clerks to type the applications into a computer. The computer will fill Section A, picking randomly from fans who listed that section as their first choice. It will then assign the remaining Section A applicants to the second choices, and so on.

Applicants bypassed by the computer may end up on a waiting list or may get their money back, Kerth said. On Monday, FANS Inc. …

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