Newspaper article St Louis Post-Dispatch (MO)

Local Agencies Donate $1 Million in Services to Fair

Newspaper article St Louis Post-Dispatch (MO)

Local Agencies Donate $1 Million in Services to Fair

Article excerpt

Several local marketing firms are donating a combined total of more than $1 million of in-kind services to launch the 1995 Fair St. Louis, formerly the VP Fair. This year's event will be held on July 1, 2 and 4 at the Arch.

D'Arcy Masius Benton & Bowles-Louis has been selected to head up the advertising for Fair St. Louis. DMB&B plans to use creative radio, television and print ads to announce performers, events and attractions.

Overseeing the Fair's marketing efforts and handling public relations will be Dorf & Stanton Communications-Midwest office, under the direction of Craig Kaminer.

Maritz Inc. will be producing graphics for the Fair under the leadership of Bill Heuer, senior art director. Maritz's services will include the creation of the Fairgrounds map, annual poster and other needs. Maritz has been involved in the Fair since its inception in 1981.

The new four-color logo for the newly named Fair was designed locally by David Bartels of Bartels & Co. Inc. The new design incorporates the official flag of the City of St. Louis into its patriotic design.

McNOPOLY?: McDonald's is bringing back one of its most popular promotions - Monopoly - starting today at restaurants nationwide. This year's version of the Monopoly Game, last featured in 1988, includes one of the largest prize pools ever assembled for a McDonald's promotion.

Customers can win 50 million prizes, including two $1 million cash prizes. Other prizes include cars, cruises, cash, shopping sprees and free food items. Prizes will be awarded instantly through "Instant Winner" game pieces and by collecting properties of the same color; just like the original board game.

The Monopoly Game promotion is being run in cooperation with Parker Brothers, manufacturers of Monopoly. 1995 marks Monopoly's 60th and McDonald's 40th anniversaries.

As an added local attraction, the game's "Rich Uncle Pennybags" will ride MetroLink today and distribute free T-shirts, caps and other Monopoly items to riders. The MetroLink ride begins at noon at the Casino Queen, runs to Lambert Airport, and ends back at the casino around 1 p.m.

EAGLE EYES MEN: Males ages 18-34 are being targeted by the Glennon Cos. for a new advertising and promotional campaign developed for Eagle Snacks. All marketing elements in the campaign support the theme, "Eagle: What you feed your face."

Two second-quarter promotions will be aimed at basketball and baseball fans. Retail point-of-sale materials and displays support the basketball promotion. Media partners TNT, TBS (television) and radio stations in selected markets have teamed up with Eagle.

The baseball promotion focuses on Eagle Ballpark Style Peanuts via an exclusive consumer offer under the banner of "Eagle Snack Ballpark Legends." A complete set of nine Upper Deck trading cards featuring several baseball greats will be available to consumers in return for two proofs-of-purchase. …

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