Newspaper article St Louis Post-Dispatch (MO)

Breaking the Rules for Success

Newspaper article St Louis Post-Dispatch (MO)

Breaking the Rules for Success

Article excerpt

Can you succeed on your own if you intentionally ignore all the advice about caution, meticulous planning and prudent financing before you jump in?

The market has yet to issue a final verdict, but if initial results are any indication, Laurie Hepburn may be one who can.

Last November she decided she'd tired of running a children's clothing store with her sister in Ridgefield, Conn. Hepburn found herself contemplating the same question she'd faced as a child: "What do I want to do?"

She realized that her concern with that age-old question was not only personal, but extended to other women as well.

"I felt that way when I was growing up - that there wasn't enough to help one answer the question `What do you want to do?' " she said.

"I started seeing all kinds of videos aimed at little boys and realized that what I wanted to do was to help girls answer that question."

The answer was obvious - make a video about career possibilities for girls.

The only problem was, Hepburn had no experience as a filmmaker. She didn't even own a camcorder, and she knew nothing about making a professional video.

But that didn't deter her.

"I just went and got pads of paper. I started by calling a friend in the film business and got some contacts from him. I called my brother in California, who is a sculptor, and told him to come home and be my cameraman for four months.

"I saw an article on a man who is a digital editor - I called him up and asked him to do the editing."

One might ask, why not take the time to learn the craft, or at least what is involved in producing a video?

"I knew that if I went to film school, I would just run into people who would tell me I didn't have enough experience, talent or money and would try to talk me out of it," Hepburn said.

"I had a very firm idea of what I wanted. That's what made it work. I just made lists and lists, and it all started coming together."

The final product is "A Girl's World," a 45-minute video that depicts the working days of three women: Suzanne, a corporate pilot; Annie, an equine veterinarian; and Karen, a New York artist who works in glass. …

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