Newspaper article St Louis Post-Dispatch (MO)

Morning Briefing Eye Openers

Newspaper article St Louis Post-Dispatch (MO)

Morning Briefing Eye Openers

Article excerpt

If the prospect of the upcoming Shaq-Hak "War on the Floor" intrigues you, perhaps the words of Boston Globe columnist WILL McDONOUGH will cause you to reconsider. Here's the Will call:

"Don't let your kids near the television set Sept. 30.

"On that day, another fraud will be perpetrated on the American public under the auspices of Taco Bell - the $1 million shootout between SHAQUILLE O'NEAL and HAKEEM OLAJUWON.

"Shaq has about as much chance as PETER McNEELEY did against MIKE TYSON. He should hire VINNY VECCHIONE right now."

Hmm, sounds as if the hyped hoop happening should be calld the "Snore on the Floor."

*****

More Floor: Adding weight to McDonough's view was this from a pretty fair country player named BOB COUSY: "It's a joke."

Say what?

"Hakeem has just too much for the guy," Cooz explained. "He's quicker, faster, more flexible, has more shots. If Shaq comes out to play him, Hakeem will go right past him. If he stays under the hoop, Hakeem will kill him all day with 15- to 16-footers. If it's on the up-and-up, it's no contest."

*****

Speaking of shill thrills, the Chicago Bulls' Sultan of Soar - a k a MICHAEL JORDAN - has grown tired of only using high-flying dunks to sell products.

He is now hoping to show a different side of himself in his latest ads for Rayovac's Renewal battery recharger.

So does that mean it's time to elbow Energizer Bunny aside and welcome Rayovac Rabbit? Or maybe Hare Jordan?

Not to worry. Rayovac's new ad campaign is dubbed "Play it Smart" and begins airing on network TV this month. It attempts to show the reflective and more personal sides of Jordan - something that he apparently wanted.

"He's tired of being put on a pedestal and treated as an icon or a god," said DAVID CURTIS, creative director for Rayovac's ad agency, FCB Leber Katz Partnership. "He wants people to know he's a human being with kids and a family."

And an eye-popping bank account.

The three 30-second spots show Jordan, who signed a multiyear agreement with the battery company, talking about such non-basketball topics as environmental responsibility and recycling. …

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