Newspaper article St Louis Post-Dispatch (MO)

Muhleman Plays Both Ways in Psl Bowl

Newspaper article St Louis Post-Dispatch (MO)

Muhleman Plays Both Ways in Psl Bowl

Article excerpt

Max Muhleman, father of the PSL, will begin Sunday's St. Louis-Carolina game in the owners box as a guest of Carolina Panthers owner Jerry Richardson. But if things start going badly for the home team, "I'll run right over to the other side," Muhleman said with a laugh.

Muhleman can do so with a clear conscience. Thanks largely to his concept of personal seat licenses - called permanent seat licenses in the Carolinas - St. Louis and Charlotte, N.C., have National Football League franchises. The Panthers are playing in the Clemson University stadium this season while construction is completed on their permanent home stadium in Charlotte.

"Those are really the two franchises, at least so far, that I have a real personal attachment to," Muhleman said.

So far. Muhleman, who owns a marketing company in Charlotte, recently was hired by the Oakland Raiders to rescue their flagging seat license program. His work in St. Louis was finished more than a month ago. Although he no longer is on retainer by FANS Inc. …

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