Newspaper article St Louis Post-Dispatch (MO)

Mac Lives Macworld Expo Ignores Fear of Apple's Demise

Newspaper article St Louis Post-Dispatch (MO)

Mac Lives Macworld Expo Ignores Fear of Apple's Demise

Article excerpt

Jim Buckley doesn't think much has changed since he first attended Macworld a decade ago. The Macintosh is still great, and Apple Computer Inc. continues to defy the doomsayers. "Apple Computer continues to deliver something that is different and something that is better," the company's No. 2 executive said in the keynote speech Tuesday at Macworld Expo, the biggest trade show dedicated to the Macintosh.

Despite sagging profits and other problems that have revived speculation about Apple's future, the maker of the Macintosh sees a bright future with new hardware, software and the promise of the Internet.

"So when I hear the question about Apple's future - and I hear it frequently - I have to remember that question was also asked in 1978 and 1981 and 1985 and (1993,)" Buckley said. "But you know what? We're still here, and there are more Macintoshes out there than ever before."

Buckley, head of Apple's North American division, addressed more than 1,000 vendors, software developers and users at the expo. About 75,000 people crowded the 12th annual expo to check out products for the Mac.

Some attendees were concerned about reports of Apple's troubles: an expected loss for the important October-December quarter, a history of underestimating demand, and a series of top executive departures.

Even though Apple's troubles over the past year have revived speculation of a takeover, many attendees were optimistic that the company and the Mac would survive.

"I laugh at some of the stories," said David L. Wasson, who uses five Macs in his graphics business in Falcon Heights, Minn.

"It seems to me that Apple has such good products and such good name recognition that it will always be around," he said.

Apple finally decided in late 1994 to let other companies make the Macintosh as part of its strategy to gain market share against personal computers using Intel Corp. chips and Microsoft Corp. software.

Power Computing Inc., which has been shipping Mac clones since May, on Tuesday unveiled a new line aimed primarily at the home market. The PowerCurve computers, with a 120 megahertz PowerPC processor, start at about $1,850 and will ship later this month. …

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