Newspaper article St Louis Post-Dispatch (MO)

Beer Makers Could See TV Ad Backlash

Newspaper article St Louis Post-Dispatch (MO)

Beer Makers Could See TV Ad Backlash

Article excerpt

As controversy grows over ads for hard liquor on television, some in the media worry it could sweep up a far bigger advertiser: beer.

Executives in broadcasting and advertising say Seagram's decision to break with the liquor industry's voluntary ban on TV ads could set off a regulatory backlash against all alcohol commercials, including the beer and wine ads now on TV.

Seagram is running ads for its Crown Royal Canadian Whiskey on an NBC station in Corpus Christi, Texas.

"The bottom line is, whatever happens in one area washes into all other areas," says Dan Jaffe of the Association of National Advertisers. Millions of advertising dollars are at stake. The beer industry poured $548.8 million into TV ads last year, and $188.5 million into other ads, according to Competitive Media Reporting and the Publishers Information Bureau.

Beer marketers are already facing a threat on Capitol Hill. Rep. Joseph Kennedy II, D.-Mass., has been pushing legislation to place time restrictions on alcohol ads. …

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