St. Louis Public Library Ad Campaign Breaks Today

Article excerpt

The St. Louis Public Library breaks its new advertising campaign today. Created for the second successive year by Communications Partners Inc., the campaign will appear on billboards, Metro Link trains, theater screens, buses, radio and print.

This year's campaign, often delivered with a twist of humor, spotlights several of the many services and resources available throughout the libraries' 15 locations within the City of St. Louis.

According to Gerald Brooks, the Library's manager of community affairs and public relations, "Last year's campaign `More Than Books' was very successful in that it increased the number of consumers visiting our libraries; both first-time users and many adults who have not been to a library since school days. All were pleasantly surprised how up-to-date our services are and by the variety and depth of the Library's resources." Communications Partners topper Pat Bolling supervises the account and placed the media, and Ed Martel created all of the ads. Radio spots were r ecorded at Clayton Studios using local talent. MALL IT: The Northwest Plaza Shopping Mall has signed a one-year sponsorship for KPLR-TV Channel 11's St. Louis 11 Kids Club. The campaign is designed to attract young families to the shopping plaza. Each Saturday beginning May 1 and running through April 30, 1997, St. Louis 11 Kids Club Crew members, Nikki, Bobby or George, will appear at the Plaza to be the host of the "Saturday FunForAll" family entertainment. In addition to the campaign, Northwest Plaza will be the drop-off point for the Children's Miracle Network Telethon "Million Penny Drive," sponsored by the St. Louis 11 Kids Club. OF LOCAL NOTE: Brighton Agency has been selected as the marketing and advertising agency for Feld Southpointe Toyota. Brighton has developed a new slogan for Feld Southpointe: "Car Buying With a Difference." Brighton will use the tagline as the basis for new television, radio and print advertising, as well as in-store and point-of-sale materials and promotional programs. Brighton was also selected by Anheuser-Busch Cos. to develop trade advertisements and collateral materials to help promote the licensing of Shamu and His Crew, the animated characters of A-B's Sea World theme park. The ad premiered in two trade publications, the Toy Book and Playthings. The collateral materials promoted the characters at the Sporting Goods Supershow in Atlanta. . . . Thomas Gorman Inc. …


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