Newspaper article St Louis Post-Dispatch (MO)

Morning Briefing

Newspaper article St Louis Post-Dispatch (MO)

Morning Briefing

Article excerpt

PepsiCo Passing Out 500,000 Beepers To Promote Soft Drink PepsiCo is offering beepers to 500,000 teens in a campaign to promote Mountain Dew soft drinks. PepsiCo plans to link teens in a network, beeping teens weekly with discount offers and prize drawings.

Those who call back on a toll-free number will hear a recording from sports and entertainment celebrities. Prizes include personal snowboarding lessons, a trip to MTV's Beach House and recording sessions at Sony studios.

The offer will cost PepsiCo, Sony, Motorola, MobileComm, MTV and other partners $40 million to $50 million, said sources close to the company, who spoke on condition of anonymity.

The proposal may run into opposition from school districts, many of which forbid students from bringing beepers on campus, believing that students use them for drug dealing.

Associated Press

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Wholesale Prices Edge Up

Prices at the wholesale level rose modestly in April, the government said Friday, in a report that soothed investors' worries over inflation. The Labor Department said the Producer Price Index rose 0.4 percent last month, propelled mostly by higher oil prices. The index had risen 0.5 percent in March.

Excluding the often volatile food and energy components, the index's so-called core rate rose a scant 0.1 percent in April, after a like increase in March.

Reuters

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Garden Market Sale OK'd

The Federal Trade Commission Friday approved the sale of the Garden Market in Ladue by Schnuck Markets Inc. to Wild Oats Markets Inc., a natural foods supermarket chain based in Boulder, Colo. The store is the last of 24 that Schnucks was required by the FTC to sell as a result of its buying National Supermarkets.

Schnucks expects the sale to be completed within two weeks. A company spokeswoman declined to disclose the terms. The 55 Schnucks store employees at Garden Market will transfer to other stores. …

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